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A Beautiful Partnership: MAC and Rihanna Team Up

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It’s only February, but Rihanna is already having one heck of a start to 2013. The singer took home her 7th Grammy at this year’s awards; the official music video for her song “Stay” featuring Mikky Ekko was released a week ago and already has about 29.2 million views on YouTube; her collaboration with the British high-street retailer River Island showed at London Fashion Week garnering a commending review from Vogue; and she’ll kick off her Diamonds Tour on March 8 that will have her traveling throughout North America and Europe. But the Grammy-winning singer, who just celebrated her 25th birthday on Wednesday, isn’t stopping there. (PHOTOS: The 2013 Grammys: 9 Red Carpet Hits) Women’s Wear Daily revealed that Rihanna has collaborated with makeup giant MAC on four collections of color cosmetics—known as RiRi [Hearts] MAC—that will roll out later this year. The first product to launch will be a lipstick inspired by the singer’s favorite MAC red, Ruby Woo. The release of the lipstick called RiRi Woo will coincide with her Diamonds Tour concerts on May 4 and 5 at the Barclays Center in Brooklyn, N.Y., WWD reported. During the first night, MAC will open a pop-up shop to showcase the singer’s line. (PHOTOS: Fashion Forward: Cindy Sherman for MAC Cosmetics) MAC has collaborated with a multitude of brands and celebrities in the past including Barbie, Nicki Minaj and Lady Gaga, but this is the first time the brand has worked with a famous face for more than a one-time project. MAC is also calling Rihanna a “creative partner” rather than a collaborator – a first for the brand. “We always say that MAC likes to go on a date but doesn’t really want to go into a relationship,” John Demsey, group president of MAC’s parent company Estée Lauder Inc., told WWD. “This relationship with Rihanna is a long-term one that involves the development of four distinct color initiatives.” Rihanna’s name will appear on the packaging for RiRi [Hearts] MAC, and her signature will be embossed on the RiRi

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